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Do you see these works by Elad Lassry as nothing but photography?

In fact, these works use photographic images but don’t stop there. They have a sculptural quality – notice the colours of their frames and how they echo the general hues of the pictures. Also, Lassry’s framed pictures are usually no larger than a magazine page, and this is one of many ways that his works reference mass media and the way photography is used today.

Elad Lassry is an artist born in Israel in 1977, now living and working in Los Angeles. He’s influenced by the ‘Pictures Generation,’ a group of (mainly American) artists using appropriation and references to mass media, such as Richard Prince, Cindy Sherman and Barbara Kruger.

His photographs often evoke generic images, the food photography or slick portraiture you might see in a glossy magazine, on a billboard, or a space trying to sell you something. As with the pop icons that Andy Warhol multiplied in his screenprints, Lassry’s images make us question what is real, alive and well beyond his carefully crafted, highly manipulated and artificial images.

Lassry has been known to experiment widely with photography, and his final compositions may at first sight seem strangely ‘off,’ but not especially experimental. However, his compositions are often the result of complex layering and superimpositions not immediately apparent, but which lead the viewer to reconsider how artificial and misleading his depictions are, and how much we can be seduced by the fake in images.

You can see more of Lassry’s work in the exhibition Dream Location, open until March 16th at the Presentation House Gallery, North Vancouver.

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More information about these and other works by Elad Lassry can be found on the David Kordansky Gallery site.

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